Imagine wallpaper, minus the paper. Just an imaginative pattern painted directly on the canvas that is your home. Sure, it’s unorthodox. But for Minneapolis artists Kate Worum and Jennifer Jorgensen, it’s an expression of bravery—in style, and in life.
Jennifer (left) and Kate
After meeting two years ago, Kate, a pattern designer for Target, invited Jennifer, an interior architect, to collaborate on a wall installation. A few months later, after supporting each other through breakups, the friends founded She She as a therapeutic creative outlet. “We decided to put all our emotions into patterns,” Jennifer says, “and making wallpapers that tell stories.”
The women work with clients to design patterns that will feel deeply individual—whether that’s a dream world of whimsical San Francisco lovebirds (above) or a subtle tone-on-tone overlay that reveals itself only at a certain angle. “We don’t want all our patterns to be polarizing,” Kate explains. “There is room to be bold if you are a person who loves beige.”
That theme, boldness, is a touchstone for Kate and Jennifer. “Spaces can be beautiful or hideous, but the ones that I remember always have unique pieces in them,” Jennifer reflects. “A testament of good design and brave design is doing what’s right for you, and not doing it because it’s trending.”
Kate agrees. She sees a larger lesson in the swoops and swirls of every installation She She tackles: Whether you’re choosing a wall color or charting a life change, just go for it. “When I am crossed with a big decision,” she says, “I think to myself, ‘What would make for a better story when I am 90 and sitting in my rocking chair?’”
In addition to painting directly on walls, Jennifer and Kate design custom wallpaper rolls. Kate describes collaborating with a client on a new pattern as making an “art baby” together.